AG1 approached us looking for a partner to help them repurpose a library of assets they had, a lot of which was footage for their brand work. How can we use what we already have, but in a different way? It was challenging to remain within the tone of the brand, while also promoting/selling the product, but I think we found a great balance. New edits, new graphics, new music, new VO talent and 120+ deliverables, ranging from digital/OLV to TV/broadcast mediums.
Side note: AG1 is delicious with a little fresh lemon juice in it.
Introducing AG1
This is one of the main cuts we worked on for AG1. This particular edit focused more on the lifestyle/day-to-day living of the average user, and how the AG1 can help “fill the gaps” in their daily nutrition. The footage is beautiful - the wide shot on the basketball court is the definition of “picturesque”
More Than Greens
Similar to Nutrient Gaps, this edit leverages the same footage but speaks more to the product itself, and the particulars of the powder. The tabletop shots in this are great, especially the swirling close up of the product mixing. I also liked how clean, simple, and effective our graphic approach was.
Nutrient Gaps
One of our first items we hit for AG1 was re-delivering a broadcast cut that they had devised prior to contacting us. We needed a new VO, new audio levels, slating, network clearance, as well as a healthy course of overall deliverables and versions. A project like this is easily manageable with good communication and militant organization. Updated edit made it to air, no problem