We started our relationship in 2016, when they got in touch with some strictly production related needs: versioning of static ads and digital banners into a myriad of sizes and specs - pretty straightforward. As we continued to work with them and grew the trust, we were brought in on more and more video projects and creative assignments, ranging from quirky employee outreach videos, to heart-felt campaigns about women empowerment. We also shot and retouched product stills for Pandora on a monthly basis, and directed their yearly “North American Market Conference”, often complete with on-site installations and an array of video assets.
Side note: Pandora Pink is #FFCAD4
Style By You
The on camera talent for this project was awesome - the shoot was a “love fest” between director, client, and talent, and it shows in the product. Everything feels effortless and authentic, and each set up carries its own personality and identity. There were nine different spots/”stories” that needed :10 second cuts, in the usual 16x9, 9x16, 1x1, 4x5. We also got some really wonderful still shots that we retouched and delivered for in-store and e-commerce use. Definitely one of the more fulfilling projects we delivered during our time with Pandora.
Be Love
This is my favorite project we worked on for Pandora over the years. To be honest, this is MY version of this edit, but the original idea/concept/look/direction came via Creative Director Biba Von Speyr (I hope she’s ok with me borrowing the thunder). Aside from that, this cut just hits on so many levels to me - the organic, authentic feeling of the copy (cc: Bracha Berkovitz), the bold, vibrant footage; it’s just engages you right form the start and holds your attention util the last frame. Mixing from music track to music track was something I handled personally as well, and while I may not have a career as a music producer, I’m happy with how it turned out. The entire edit is a jam from front to back, and I frequently re-watch it.
Free Bracelet Event
For this project, we partnered with Yacht Club Films out of Brooklyn - great group of people, and super talented. We only had :15 seconds to work with, and getting the look of the metal just right took some tweaking, but we walked away with a bright, compelling piece. Music creds go to Music and Strategy, who has been a long time partner. We later versioned this cut into three different languages and 9x16, 4x5, and 1x1 orientations for for in-store usage.
Pandora NAM Summit
For several years, we worked with Pandora to help them put on their North American Market sales conference - a yearly gathering of Pandora employees where they reflected on the year, teased goals for the year to come, and raised a glass or three together. Each year we would cut and produce a variety of different videos, ranging from sizzle style teasers, to more heart-felt employee focused stories. Some years involved elaborate installations at the venue, that our team coordinated and executed. The Summit was a time to raise eyebrows, so we got to work with some fun footage, music, and mediums to bring the event to life.
